Wow, exciting things have been happening on the Quebec gin front since I’ve been abroad. Yet another new gin from la belle province has made its way onto store shelves…and this one is even being marketed as ‘Montreal Dry Gin’. What a great time it is to be a Montrealer…well, if you overlook the struggling economy, bad weather, and ever-present language tensions. Still, I’m glad to be back in the city after a year of pining for cheese, bread, beautiful churches, and artichokes. As an added homecoming bonus, this gin is good enough to help you forget your worries…Romeo’s martini, anyone?
Romeo’s gin comes from the maker of Pur Vodka, entrepreneur Nicolas Duvernois. After realizing that the restaurant business wasn’t for him, but that vodka was very popular, he decided to look into producing his own. Pur vodka, at the time it came out (in 2009), was the only vodka made in Quebec, and is to date the most-awarded Canadian vodka. Another Quebec vodka has since come out (in 2014), Quartz vodka.
Romeo’s gin was released to the public sometime between December 2015 and January 2016. I’m not sure what inspired Nicolas to choose gin as his next project, but I’m glad he did, since it is one of my favourite types of spirit. I’m also not sure what the story behind its name is…when I asked the question on their Facebook page, I received the following reply: “We called it romeo’s gin because of several reasons… But mostly because it’s a love story between Montreal, gin and art !”
This brings up the next point which makes Romeo’s Gin cool and unique, its link with art. The original design of the bottle features a logo and a work of art, Mo’Z done by a local (Montreal) artist, Stikki Peaches. The logo is to change every year, and next year and for every year thereafter, the distillers plan on creating two different logos, one featuring a local artist and one featuring an international artist. It’s certainly a great idea, one which will no doubt help to achieve Nicolas’ goals of democratizing art and promoting local artists. He has additionally created a foundation called Romeo’s which aims “to preserve, democratize and modern[ize?] art.” 50 cents from the sale of each bottle of gin will go to said foundation.
The main aromatics which were chosen to flavour Romeo’s Gin are juniper, cucumber, dill, lavender, almond and lemon. When I smelled it, I was only able to detect the juniper scent, which told me it was, indeed, gin. When I tasted it on its own, it tasted strongly of cucumber. After mixing it with vermouth in order to make a martini, I was able to taste, in addition to the cucumber, a floral flavour from the lavender and a nuttiness from the almonds. The almond seems to give it a slight bitter finish, which I’m not sure I like, but it does seem to be growing on me. On the whole however, it is an excellent gin with a unique flavour, and tastes very fresh and smooth. Though the cucumber taste is predominant, as in Hendrick’s gin, its flavour is different and distinctive. It’s no wonder they have just walked away with their first award, a double gold metal, which they received from the San Francisco World Spirits Competition (2016).
‘Til next time, cheers to Montreal, art, and Romeo’s Gin!